6 Reasons Why Facebook Ads Aren’t Working Or Didn’t Work For Your Business
I hear it all the time about how Facebook Ads don’t work, they suck, insert any expletive, etc.
Well, sorry to burst your bubble but they do work. But rather than just tell you they do work, I figured, let’s write a short and to the point blog post that highlights 6 common reasons why Facebook Ads didn’t work for you or aren’t working for you right now. By all means, this is not an exhaustive list of reasons why Facebook Ads don’t work, but they’re probably the most common explanations why they’re not working for you.
Check them out below.
1. Didn’t Spend Enough Money
You need to be willing to spend at least $500-$1000 per month to start with if you want to see tangible results from Facebook Ads. You can start small with a budget of $10-$20 per day for testing ads and different offers then scale from there.
You can’t spend $200 on ads and expect amazing results, especially if you’re just getting started. But most people that complain about Facebook Ads not working are doing this. You need to spend at least $500-$1000 as absolute minimums to get the kind of data you need that will allow you to get results and see a tangible ROI from your ad campaigns.
2. Gave Up Too Quickly
Tied into the above point. Many people will try Facebook Ads for maybe two weeks, not get the results they want and then give up. They cry, “Facebook Ads don’t work.”
They do work, you just went into Facebook Ads with unrealistic expectations, therefore you don’t understand the process of paying money to get leads and clients. In paid advertising, you need to understand that ads campaigns that BOMB are part of the process and this is normal.
I guarantee you that every guru who says they’re making $100k per month or something from Facebook Ads had plenty of campaigns bomb before they found their winning campaign.
Rarely, do will you hit a home run first time with Facebook Ads, or any paid advertising for that matter. You need to be willing to try different ads, different ads, different landing pages, and iterate.
3. No Clear Ad Strategy And Funnel
If you didn’t even define a clear ad strategy then you have little chance of getting results. Before you run and ad campaigns, you actually need to map out how your funnel will look like so you will understand each stage of this process.
It doesn’t even need to be complicated. In fact, the most successful funnels I have seen were ridiculously simple funnels compared to some complex funnel with multiple offers, tripwires, cross sells, etc.
Your ad strategy and funnel could be as simple as any of the following:
AD – LEAD MAGNET – APPLICATION FOR CONSULT – BOOKING – FOLLOW UP
AD – BLOG POST – LEAD MAGNET – APPLICATION FOR CONSULT – FOLLOW UP
AD – DIRECT OFFER FOR CONSULT – BOOKING – FOLLOW UP
Then you can add retargeting CAMPAIGNS into each of these funnels depending on the behaviour of the user. Really simple stuff and for most businesses, that’s as complex as it needs to be.
4. Poor Ad Creative
If your ad is not getting a good CTR, Relevancy score or CPC then it’s quite possible your ad creative is the problem. Images are huge with Facebook. In fact, I think they are responsible for 80% of your results seeing as Facebook is an interruption marketing platform.
Your ads need to be attention grabbing or as I call it, they need to create a pattern interrupt. People need to see the ad and think, “What the hell is this, I need to see more of this.” It needs to be almost impossible to not want to check out the rest of your ad.
Once you’ve got that reaction, your ad copy needs to engage them. Easiest way to do this is to focus on using the most simple but effective copywriting formula ever. It’s called PAS.
Problem – Agitation – Solution.
Address the problem your target audience experiences, rub some salt into their wounds to agitate it, then tell them what you’re offering and how it will help them overcome the problem they experience.
5. Making Boring Offers Your Audience Doesn’t Care About
Your offers will make or break response to your advertising overall. Present your audience with an offer they don’t care about and you’ll get zero response. Present them with an offer that to them is almost too good to be true, and they’ll take you up on it.
The biggest issue I see is people trying to create demand for their offers rather than aligning with the demand that already exists with their target market. What does that all mean?
It means create an offer that directly addresses a big problem your target audience experiences and the solution is so good that they MUST find out more about it. It needs to be super specific and really narrow down on that big pain point your audience experiences.
Really, if you create a great offer that is specific and targeted, it will almost sell itself.
6. Not Targeting The Right Audience
Get your audience targeting wrong and nothing will work with your ads. You need to make sure you have created a super narrow target client avatar. This needs to address demographics and psychographics of your target client.
It needs to get clear on the big problem your target client experiences. You need to know the books they read, industry associations they’re part of, interests, pages they like, guru’s and thought leader they follow.
Knowing all of this and creating your target client avatar is vital. Skip this part and you may as well just flush your money down the drain.
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